A successful marketing strategy is all about promoting the right thing to the right person, and obviously at the right time. To enhance the overall shopping experience of a customer, you need to step on the right platform. Consumers these days want everything at the tip of their fingers, and targeting mobile-based retailing experience can really boost your business. It doesn’t matter whether you are selling books or grocery, providing convenience is the key. The success or failure of any mobile retail advertising campaign depends on a number of factors, including user experience and secured mobile payment solutions.
One of the biggest challenges in this industry is to give your potential consumers a personalized experience, while also growing your customer base. This is where a mobile device comes into play with a majority of shoppers engaging with a retailer through a mobile device. For your business to grow in all directions, it’s important to reach the fingertips of your consumers. Nowadays, companies are taking leverage of historical data to target potential customers. This data is equally important for retail and mobile marketers, since it allows your advertisement to be more relevant and exact, matching the customer’s requirements. Here are a few tips to help you in expanding your audience base in quick time.
Match Profiles With Personality Traits
Consumers can be segregated into different groups based on their characteristics. Data related to customer relationship management on things like website searches, branded interactions and past purchases is an important tool to match customer profile with personality. These people are the strongest predictor of future behavior, given the real action taken by previous shoppers, and the chances of them repeating the history again. It is a great asset to have when you are trying to expand your business via mobile platform.
Predictive Targeting
Keeping track of those consumers whose behaviors are almost same as your loyal customers, is the most important step in expanding your audience base. Predictive targeting offers greater accuracy, since it is based on real-time action. For even more precision, some brands leverage real time bidding networks and program techniques to broadcast these ads on various platforms.
Geographical Targeting
Tracking geographical locations of your potential consumers is the best way to expand business units, based on the frequency of response. The cutting-edge technology of today gives your business an ability to target customers based on their physical location. It is a great tactic to get some returning customers who have been at your retailer store at least once. Key retailing areas like malls and shopping precincts is a great place to start.
Secured Payment Gateway
In today’s technologically advanced world, making payments in any currency should be an easy thing. Having a safe and secured mobile payment solutions is a strategic way to gain trust of the audience and personalize experience for the customers. Maintaining the quality of advertisements is the key part, but using valuable data is imperative for value-driven decisions and performance metrics. The idea is to make your customers loyal to you!